Chugrad McAndrews Photography – San Francisco Food, Advertising and Catalog Photography

I have had the good fortune to work with many wonderful people at Safeway producing images for an in-store display campaign. There is a new store in Santa Cruz, California that is taking a new approach to their infrastructure – namely, lots of these built-in display cases featuring beauty shots of the food in a given section.

For this round I shot three posters – one of Iced Tea, another of an apple, selling apple juice, and a third was some fruit and yogurt for a composited image selling yogurt. Keep an eye out for these if you visit the store in person, and check back here to see more in the future.