Chugrad McAndrews Photography – San Francisco Food, Advertising and Catalog Photography

I worked on a wonderful project for a new Start-Up called Chic By Design. They are a gift basket company targeting high-end executives who don’t have the time or the knowledge to shop for fashionable, tasteful gifts for their colleagues and clients. Chic By Design offers gift sets or items can be ordered individually, and they are delivered in very unique felt boxes.

For more details on the company, check out their site: http://www.chicbydesigncollections.com

Here is another update on the most recent shots over the past few months for the In Store Displays for Safeway.

One fun concept on this round was a soup bowl made to look like a little sports car screeching though the scene. Another was an alphabet soup shot with letters in the spoon that read “YUM”. The Ice Pops were a fun idea as well – you’ll notice we did one with mixed juices. I really like the iced tea shot we did with a slice of peach on the rim – it feels very “Summertime”. The shake glass posed some challenges and required a bit of computer magic to get the glass to look so “slim”, but came out nicely in the end. The shot of the Citrus Cleaner with orange slices was done using mostly traditional photo techniques – not a lot of Photoshop – can you guess how we got the orange slices and the bottle all together in one shot?