Chugrad McAndrews Photography – San Francisco Food, Advertising and Catalog Photography

I had an opportunity to do something a little different with the wonderful folks at Safeway – a summer grilling guide. I shared this project with another photographer – I shot all the seafood and he shot all the meat. The guide was designed so the seafood side goes to the middle of the book, then you flip it and the meat side is upside-down on the other half. All the recipes look super delicious – I hope lots of people were able to pick up one of these brochures when they were in the stores over the summer.

For this round of Safeway In-Store Displays, we did a lot of fun shots. We worked on a few drink shots – mostly with that summertime, refreshing feeling. One idea I particularly liked was the iced coffee drink – a little along different lines than the juices. I also liked the idea of the Shrimp Cocktail, but sometimes those little guys are a bit of a challenge to configure in a way that shows their great shape as well as their tails – I think we pulled it off. The Apple Pie with ice cream on top turned out great – the right amount of chunkiness and flakiness, and melt on the ice cream –  when I saw it on the huge poster in the store, it looked quite tempting.