Chugrad McAndrews Photography – San Francisco Food, Advertising and Catalog Photography

For this installment of the In-Store Displays for Safeway, I am including two rounds in one. For October everything we shot had a pink theme for Breast Cancer Awareness month. For November, it was more of a holiday theme.

One of the more fun shots we’ve done so far was this heart-shaped Peanut Butter and Jelly sandwich surrounded by a pink gradient glow – we really had a great time seeing this shot come to life, using several old-school photo techniques (that pink background was not computer-generated!). The mini-cakes in the “Think Pink” display were beautifully created by the Food Stylist and we had fun with a variety of toppings.

Has anyone ever made this Green Bean Casserole with Mushroom Soup dish? We had all experienced this dish at some point in our lives and all recognized it as a cultural mainstay. We spent a lot of time getting the perfect cup of coffee for that warm, holiday feeling in the “Warm Regards” shot. The two drink shots looked really vibrant in the store – definitely had an impact!